FREE DIGITAL AUDIT
Uncover opportunities to drive digital marketing efficiencies and bring more guests through the door of your business
WANT TO IMPROVE CUSTOMER EXPERIENCE?
My free audit can identify ways to make your digital marketing more effective
How does it work?
First, I conduct a comprehensive analysis of your digital marketing strategy, evaluating every system you use.
Each system will be scored in seven different areas. The lower the score, the more opportunities available to drive efficiency. There’s more on the seven areas below.
Once I’ve conducted this analysis, I’ll provide a prioritised list of action points to help your business get a greater ROI from its digital marketing efforts. The action point with the highest priority will have the greatest impact and require the fewest resources.
I can then help you put KPIs in place to measure the impact any recommended action has on your business. In other words, you’ll be able to tell whether it’s contributed to more restaurant or hotel bookings.
Here are the seven areas your marketing strategy will be scored on:
Here are the seven areas your marketing strategy will be scored on:
Awareness
When a potential customer needs to use a restaurant, pub or hotel, how likely is it that your business is the first they think of?
Findability
If potential customers are researching somewhere to dine, drink or stay, how likely is it that they’ll find your business? Does your website rank well on Google and other search engines, for example? Do you have a strong social media presence? The greater your Awareness and Findability scores, the more likely you are to make sales.
Reputation
This is really important. Once customers are aware of your business, they’ll look for reassurance that you provide a better level of service than your competitors. This may be in the form of online reviews or positive interactions on social media.
Conversion
When customers decide to use your services, you need to make the booking journey as simple as possible. Modern guests are busy people with a low tolerance for inefficient digital experiences. Failure here means all the hard work put into the previous steps is wasted.
Experience
When a customer visits your pub, restaurant or hotel, how smooth is their experience? Are your digital marketing efforts helping to improve their visit?
Advocacy
Word of mouth is still the number one way to persuade new guests to visit your pub, restaurant or hotel. Digital marketing can help to boost this. For example, are you following up with customers via email and asking them to leave a review on Google?
Loyalty
It’s cheaper to retain a guest than to find a new one. How are you using digital marketing to nurture existing customer relationships? Are you doing enough to build loyalty?
Free No Obligation Digital Audit
Surface Analysis
Reviewing systems without access.- A scorecard indicating opportunities to drive digital marketing efficiencies
- An action plan with a prioritised list of 10 tasks for improving ROI
- Instructions on how to complete tasks
- Conducting any tasks
- A deep dive into your systems
In-Depth Analysis
A thorough evaluation of your digital marketing systems- A deep dive into all your marketing systems e.g. CRM, hotel and restaurant booking system, paid and organic social posts, and more
- – An action plan with a prioritised list of 25 tasks for improving ROI
- Instructions on how to complete tasks
- Conducting any tasks
Request a Call/ E-mail Back.
Let’s chat about your digital marketing
100% Satisfaction guarantee. We will continue the work for free until you are 100% satisfied.
Let’s turn your opportunities into sales. Don’t miss out!