HOW WE USE GOOGLE ADWORDS TO ATTRACT MORE CUSTOMERS
We specialise in helping pubs, restaurants and hotels grow their businesses online. One of the key tools we use is Google Ads, which allows us to create targeted advertising campaigns that reach potential customers in your local area. In this article, we’ll explain our comprehensive approach to using Google Ads for pubs, restaurants and hotels and how we can help you increase your online visibility.
Background
Digital marketing has become increasingly important for businesses in the pub, restaurant and hotel industries. With more customers searching online for places to eat, drink and stay, it’s essential for businesses to have a strong online presence. One of the key tools for achieving this is Google Ads, which allows businesses to create targeted advertising campaigns that reach potential customers in their local area. By using a comprehensive approach to digital marketing that includes keyword research, ad creation and optimisation, landing page optimisation, performance tracking and reporting, ad formats and targeting options, competitor analysis and bid management, businesses can increase their online visibility and drive more traffic to their website.
SKILLS
Our Approach
Keyword Research and Account Setup
The first step in our approach is to conduct thorough keyword research to identify the most relevant and valuable keywords for your pub, restaurant or hotel. This involves analysing the search terms that people in your local area are using to find businesses like yours. Based on this research, we set up your Google Ads account and carefully select the keywords that will be used in your campaigns.
Campaign Creation and Optimisation
Next, we create your Google Ads campaigns, which include ad groups, ad copy, and targeting options. Our experienced team ensures that your ads are designed to appeal to your target audience, with attention-grabbing headlines, persuasive ad copy, and high-quality visuals. We also continually monitor and optimise your campaigns to improve their performance and achieve better results for your business.
Landing Page Optimisation
To ensure that your Google Ads campaigns are as effective as possible, we also optimise your landing pages. This involves creating dedicated pages on your website that are specifically designed to convert visitors into customers. We ensure that your landing pages provide all the information your potential customers need to make a decision, such as your menu, location, and opening hours. We also test different elements of your landing pages, such as the layout, images, and calls to action, to improve their conversion rates.
Performance Tracking and Reporting
As part of our comprehensive approach, we also provide regular performance tracking and reporting, so you can see how your Google Ads campaigns are performing. We track metrics such as click-through rates, conversion rates, and cost per click, and use this data to continually optimise your campaigns. We also provide you with detailed reports that show the results of your campaigns, so you can see the value that our digital marketing agency is providing for your pub, restaurant or hotel.
Ad Formats and Targeting Options
To ensure that your ads are seen by the right people, we use a range of ad formats and targeting options. This includes targeting users who are searching for specific keywords or browsing websites related to pubs, restaurants and hotels. We also use ad formats such as Google Maps ads, which show your business’s location and opening hours directly on the search results page, and YouTube ads, which can be used to showcase your business’s atmosphere and offerings.
Summary
To help you stand out from the competition, we conduct thorough competitor analysis to identify their strengths and weaknesses. We then use this information to develop strategies that differentiate your pub, restaurant or hotel and attract more customers. We also manage your bids to ensure that you get the most out of your advertising budget and maximise your return on investment.
At Daniel Turner Digital Marketing, we’re committed to helping UK pubs, restaurants and hotels succeed online. By using Google Ads, we can create targeted advertising campaigns that reach potential customers in your local area and drive more traffic to your website. With our comprehensive approach to digital marketing for pubs, restaurants and hotels, we can help you achieve your business goals and increase your online visibility. Contact us today to learn more about our services and how we can
